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Hile Creative creates more work, jobs with biz model pivot

Hile Creative made a name for itself as Hile Design up until about nine months ago. That was when the Ann Arbor-based company pivoted its business plan away from project-oriented work and more toward branding, giving itself a new name in the process.

"Now we're more geared toward helping companies establish their brand," says Dave Hile, founder & president of Hile Creative. "That was a good move for us."

The 30-year-old company has hired three people in the last year, expanding its staff to a dozen employees. It is looking at adding interns this summer.

The extra staff has allowed Hile Creative to capitalize on its growth. The firm has watched its animation work spike recently. Hile Creative handles all of its animation work internally so it means more and more work for the Ann Arbor-based creative agency.

"We're becoming increasingly visual as a people," Hile says. "If you can come up with creative concepts visually people will get it."

Source: Dave Hile, founder & president of Hile Creative
Writer: Jon Zemke
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