Janelle Rogers worked in the publicity end of the music industry for years and watched a number of the negative stereotypes come to life, such as labels taking advantage of musicians. That prompted her to start her own company in 2002,
Green Light Go Publicity
, based around a nice-girl approach.
"I really wanted to be that company that was based on honesty, integrity and compassion," says Rogers, owner of Green Light Go Publicity. "I wanted to set up a safe haven for bands. Sort of a beacon of hope that shows you can trust people in this industry."
Green Light Go Publicity's integrity-based business model has borne fruit since then. The Ferndale-based firm (it calls Paper Street Motors
home) has grown to five people, including four hires over the last year. Business has grown 25-50 percent each year, and Rogers expects that to continue. She plans to hire two more publicists by the end of the year.
The firm represents a number of national acts, including The Handsome Family
and Detroit-based Almost Free
. Rogers says she has purposely kept her client roster small so her business doesn't outgrow her own learning curve in the industry. The company has also recently launched an Internet-based marketing campaign based around a fresh website, social media, blogs, and integrating the client bands with all of these facets.
Source: Janelle Rogers, owner of Green Light Go Publicity
Writer: Jon Zemke