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Gongos adds 37 jobs; plans 14% growth in 2011

For Gongos Research, strategic, steady growth means dozens of new hires in 2010. The consumer research firm has expanded its staff to 111 people, about 90 percent of whom work from its Auburn Hills headquarters.

"We have experienced quite a bit of growth over the last year," says Camille Nicita, COO of Gongos Research. "Between 2010 and now we have hired 37 people. Of those, 30-35 are new hires."

Gongos Research regularly plans for 10 percent growth and has consistently beat those projections. It plans to hit 14 percent growth in 2011 and to continue hiring at the same level. The firm is regularly interviewing people for new positions, and if it comes across a good candidate but doesn't have a position at the time, it puts that candidate on its virtual bench. The idea is that person knows a job is waiting when one opens up.

"We don't have a goal to be big, but to be great," Nicita says. "We have a philosophy of only hiring great people."

Nicita says Gongos Research is able to do that because it takes a long-range, strategic planning approach to its business model. That consists of nurturing and growing its existing clients, a policy that allowed the company to keep many of its customers through the recent downturn.

Source: Camille Nicita, COO of Gongos Research
Writer: Jon Zemke
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  • Gongos Research
    2365 Pontiac Road
    Auburn Hills, MI 48326 Website
    Gongos Research is a custom marketing research company that forms trusted research partnerships with Fortune 500 and other leading companies. Blending high-level thinking, strategic analysis, ongoing innovation and proprietary technologies, Gongos ...