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Genisys, Tri-Pointe Community credit unions kick off year with merger

Genisys Credit Union and Tri-Pointe Community Credit Union are merging into one financial institution which will continue on under the Genisys Credit Union banner.

Auburn Hills-based Genisys Credit Union is the larger of the two financial institutions, a factor that played into Fenton-based Tri-Pointe Community Credit Union decision to join up.

"Tri-Pointe Community was seeking another strong, larger credit union to combine with so that they could be sure that sufficient resources would be devoted to meeting the ever changing needs of its members," says Tom Alter, chief marketing officer of Genisys Credit Union. "Genisys was interested in expanding into Genesee County and a merger with a credit union as successful and strong as Tri-Pointe makes great sense for the members of both organizations."

TriPointe Community Credit Union has five branches clustered in and around Flint. Those branches, along with the credit union's 63 employees, will be integrated into Genisys Credit Union’s operations. Combined, the credit union will have 29 branches, assets totaling more than $1.8 billion, and nearly 175,000 members.

"The merger becomes official on April 1," Alter says.

Genisys Credit Union has been growing steadily in recent years. It has hired 69 people in 2014 and is looking to add another four right now. Alter expects that hiring to slow a little bit this year as the credit union works to consolidate the merger.

"It's going to be all hands on deck to get our systems combined," Alter says.

Source: Tom Alter, chief marketing officer of Genisys Credit Union
Writer: Jon Zemke
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Related Company

  • Genisys Credit Union
    2100 Executive Hills Blvd
    Auburn Hills, MI 48326 Website
    Genisys Credit Union is a credit union based in Auburn Hills. It was founded in 1936.