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Genisys Credit Union expands into Royal Oak with downtown branch

Genisys Credit Union is opening its 24-hour branch in downtown Royal Oak this week, bringing the Auburn Hills-based financial institutional closer to another part of its membership.

"We have wanted to be in Royal Oak for quite some time," says Tom Alter, CMO of Genisys Credit Union. "We have a lot of members who live in Royal Oak and the surrounding communities. We feel it is a thriving community."

The new branch is located at 530 N Main on the northern edge of downtown. Six new people will work at the branch.

The credit union has hired 78 people in 2014 and is currently looking to fill six open positions. It has just under 149,000 members, which is up 3.9 percent over the last year. It has made $300 million in consumer loans in 2014, which is also up 14 percent. The organization’s total assets are up 6 percent to $1.651 billion.

Genisys Credit Union doesn’t plan to open any new branches next year but is in the process of revamping some of its existing ones. It is upgrading its Oxford branch from a storefront to a free-standing building set to open in late January. It is also improving its Waterford branch.

"It's a small branch for us that we need to expand for our members and staff," Alter says.

Source: Tom Alter, CMO of Genisys Credit Union
Writer: Jon Zemke
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Related Company

  • Genisys Credit Union
    2100 Executive Hills Blvd
    Auburn Hills, MI 48326 Website
    Genisys Credit Union is a credit union based in Auburn Hills. It was founded in 1936.