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Ann Arbor-based reversible baby bottle launches

After a couple of years of designing, fundraising, and testing, the brothers behind Ann Arbor-based Flipsi Bottle have launched Flipsi Baby, a baby bottle that can be turned inside out for easy cleaning.

The bottle is also designed with a natural nipple shape to help transition babies from breastfeeding to bottles, and it features flexible, food-grade silicone sides that collapse inward while feeding to minimize air intake and help prevent colic. Flipsi cofounder and chief technology officer Jeff Plott and brother, CEO, and co-founder Chris Plott originally conceived their product as a reversible sport bottle, but pivoted to focus on a baby bottle design in 2014.

The Plotts have had an eventful 2016 leading up to the launch. That included winning an Innovation Fund grant from Macomb Community College and a Business Accelerator grant from Ann Arbor SPARK.

"This funding provided the last push we needed to kick off the bottle’s mass production," Jeff Plott says.

Next came extensive quality testing for choking hazards and harmful substances in build materials. The bottle passed all required testing.

Flipsi Baby has been available at Flipsi's website and through Amazon since mid-October, and Plott says user reviews and feedback have been overwhelmingly positive so far.

"One thing that really sticks out from the initial feedback is that babies who had refused other bottles seem to really latch onto the Flipsi Baby right away due to the natural shape," Plott says. "We are extremely pleased to hear how much parents and babies love our bottle."
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