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ePrize becomes HelloWorld, hires 50 people

What was once ePrize is now HelloWorld. It's the same tech firm based in Pleasant Ridge, just bigger and looking to grow more.

"It's a culmination of the last few years," says Matt Wise, CEO of HelloWorld. "We started to pivot the business three years ago; ePrize was a great name when it was just a promotions company."
 
Catterton Partners, a private-equity firm, acquired what is now HelloWorld three years ago. The acquisition was the culmination to what became the poster child of local startup success stories. The firm's founder, Josh Linkner, went on to co-found the high-profile Detroit Venture Partners with Dan Gilbert while the now 15-year-old firm continued to grow.

Wise explains that HelloWorld is a more fitting name for the company as it currently stands. The firm got its start as a digital promotions firm. Today its software platform is more comprehensive and focuses on enabling brands to connect with consumers through a variety of different experiences. Among those new avenues are mobile marketing, live-event activation, in-store activation and loyalty programs.

"We build software applications that help people connect with the brand," Wise says.

HelloWorld has also been growing rapidly. The firm has hired 50 people over the last year, mostly software developers, operations and sales personnel. It now employs 440 people and is looking to hire another 12 people in sales, operations and software development.

Source: Matt Wise, CEO of HelloWorld
Writer: Jon Zemke
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Related Company

  • ePrize
    One ePrize Dr
    Pleasant Ridge, MI 48069 Website
    Pleasant Ridge-based ePrize is a worldwide leader of interactive promotions. It creates one-to-one relationships between advertisers and their individual customers. With a focus on motivating specific consumer behavior, campaigns range from online ...