The people behind the Green Garage business incubator like to consider their growth process as the slow-food movement of entrepreneurship. De-tread, one of Midtown-based incubator's newest tenants, is keen to taking that approach to entrepreneurship.
"We're germinating now and letting this process naturally grow," says Audra Carson, CEO of De-tread
The Detroit resident started De-tread four years ago as solution for her neighborhood's challenge's with blight. The initial idea was to find a way to find new, sustainable uses for old tires, a staple of just about every blighted area in the city. De-tread is now working to recycle these old tired into an array of new useful things, such as new floor mats for automobiles.
"I want to find a solution for that problem," Carson says.
She is currently working with her start-up team at the Green Garage
and hopes to have prototypes for a private launch of her new products late this year.
Source: Audra Carson, CEO of De-tread
Writer: Jon Zemke