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ContentOro scores 1st clients, $1M-plus in seed capital

Last year ContentOro had an employee, a customer and new marketing platform it was trying to get off the ground. This year, it has a number of clients and more than $1 million in seed capital with an eye on closing a multi-million-dollar Series A.

"A lot happens in a year for a startup," says Bob Chunn, founder & CEO of ContentOro.

The Ann Arbor-based startup sees a big problem in modern marketing: a lack of authoritative content. Its solution is providing marketeers with that authoritative content by making the information in books more easily accessible on the Internet.

Clients and publishers are starting to flock the idea. ContentOro currently has five paying customers and 30 publishers making content available to it. The company's goal was to recruit 20 publishers by the end of the year.

"The publishing community has been very receptive to our business model," Chunn says. "We have gotten a great response from them."

ContentOro has raised $1.5 million in pre-seed capital including a convertible note. The company wants to close on its Series A by October. ContentOro has also hired eight people this year, expanding its team to nine people.

Source: Bob Chunn, founder & CEO of ContentOro
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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