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Carter & Affiliates triples legal business, caters to entrepreneurs

Lots of businesses preach going after the long tail, the section of the graph where everyone else lives. John Carter has made a legal career from it.

He started Carter & Affiliates a dozen years ago with the idea of providing legal services to entrepreneurs and small businesses. He has now grown his Troy-based practice to three people and a long tail of clients consisting of all shapes, sizes and stripes of entrepreneurs.

"My sense was the moms and pops were being left out," Carter says. "Frankly it was a money thing. There is a huge void to apply the same type of services to the small businesses the way we apply them to big businesses."

Carter & Affiliates doesn't target any sort of industry or age bracket. The law practice just helps out small businesses that come through its doors. It counts a wide variety of firms as customers today, ranging from PolyFlex Products to Divinity Home Health Care. Carter has grown his practice three-fold in the last 3-5 years, thanks largely to the rise in entrepreneurship locally.

"There are more entrepreneurs today than 15 years ago," Carter says.

Source: John Carter, principal of Carter & Affiliates
Writer: Jon Zemke
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  • Carter & Affiliates
    900 Wilshire Dr.
    Suite 202
    Troy, MI 48084 Website
    Carter & Affiliates offers a wide variety of legal services to new and existing Michigan businesses. It assists entreprenuers from start-up through maturity by providing one-on-one counsel and support, creating customized contracts and ...