Sola Obayan didn't plan on staying in Detroit when the Wayne State University graduate returned home from Washington, D.C., last year. That move turned one more member of Generation Y back into a Metro Detroiter and created one more new company, BTO Solutions.
"I really missed being home," says Obayan, principal of BTO Solutions
. "I wanted to reconnect with family and friends, and when I connected with them I decided to stay."
BTO Solutions focuses on online marketing, websites and social media. It has two employees and two interns in West Bloomfield. Obayan is also using it as the launch pad of Social Media is a Party!, a new platform to teach people about social media.Social Media is a Party!
combines an educational session about the ins and outs of social media, with a mixer at the end. Obayan says the idea is unique because there is a dearth of good mixers out there for business professionals who want to connect both on- and offline.
"What really brings people together is the connection they make at the mixer," Obayan says.
BTO Solutions is working with PeopleMovers
, Pain & Rehab Pain Specialists, and Cabresto Tequila to get the idea off the ground. Obayan also hopes to hire a new local college graduate this year when Social Media is a Party! begins to gain some traction.
Source: Sola Obayan, principal of BTO Solutions
Writer: Jon Zemke