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Automation Alley makes investments, adds firms to 7Cs program


Automation Alley added a handful of startups into its fold in the second quarter of this year through both investments and additions to its business-building programs.

The Troy-based technology business association invested $22,000 into QuipzOR, a Bloomfield Hills-based startup that enables pre-surgical collaboration between hospitals, physicians and surgical device company representatives. Its services includes a remote surgical device support platform and a surgery scheduling app that eliminates unnecessary foot traffic in operating rooms, reduces the risk of infections, liabilities and costs associated with onsite support.

This is Automation Alley's second investment in QuipzOR. It originally invested $25,000 in it last December when it joined Automation Alley's 7Cs program. This latest investment will help QuipzOR launch a pilot program at a local surgery center.

Automation Alley also admitted a couple more companies to its 7Cs program, which helps local entrepreneurs accelerate the commercialization of their products, services and technologies. The startups added include ShapeLog and Vanderplaats Research and Development. ShapeLog is based in Ann Arbor and helps bring data analytics to gyms, hospitals, trainers and athletes by offering cloud-connected gym equipment and supporting fitness software.

Vanderplaats Research and Development, which is based in Novi, creates software that enables engineers and scientists to efficiently analyze, design and improve structures and processes in the automotive, aerospace and energy industries.

"We develop optimization software for engineering design," says Juan Pablo Leiva, president and COO of Vanderplaats Research & Development. "We plan to grow the company by following Automation Alley's advice.”
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