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118id set to double in size with 15 new employees

118id is prepping for some big growth in 2012 when the Internet marketing firm based is set to launch its new product.

The Troy-based firm, which revamped its business plan 18 months ago, has added four people to its staff since February. It now employs 15 people and an intern. 118id CEO Mark Powers expects those numbers to go up quickly. "The size of our organization will be more than doubling," he says.

118id, named for the high-performance racing fuel, focuses on helping clients maximize their online presence through a number of digital strategies, design, and software services. It is in the final stages of developing a software program that produces faster results from a wide variety of data points, giving more leads to marketers faster.

"It really drives actionable insight and multiple data points," Powers says.

118id has experienced 600 percent revenue growth, according to Powers.

Source: Mark Powers, CEO of 118id
Writer: Jon Zemke
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Related Company

  • 118id
    101 W Big Beaver Road
    Suite 1400
    Troy, MI 48084 Website
    118id is a digital strategy, advanced Web analytics, business analytics and marketing performance optimization company. It is based in Troy.