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118id moves to bigger HQ in Troy, plans 40 new jobs

The growth curve for 118id is so steep these days the Troy-based company had to move to a bigger office to accommodate the trajectory.

The eight-year-old Internet marking firm has hired a handful of people over the last year, expanding its staff to 15 employees and an intern. That's up from a dozen earlier this year, and with plans to add a lot more in the near future.

"In January our growth really started to rocket," says Mark Power, president & CEO of 118id, named after a high-performance racing fuel. "We plan to add another 40 employees by the end of this year."

118id focuses on helping clients maximize their online presence through a number of digital strategies, design, and software services. It takes a snapshot of performance and turns its benchmarked numbers into easily digestible reports for its customers. The company is doing this from its new 12,000-square-foot office in Troy, a space in a building big enough to accommodate up to 150 employees.

"There is plenty of room to grow," Powers says.

Source: Mark Powers, president & CEO of 118id
Writer: Jon Zemke
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  • 118id
    101 W Big Beaver Road
    Suite 1400
    Troy, MI 48084 Website
    118id is a digital strategy, advanced Web analytics, business analytics and marketing performance optimization company. It is based in Troy.