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118id adds six jobs, plans on five more

118id isn't a name one expects to see for a business, but makes a lot of sense for the Troy-based firm. Mark Powers, president & CEO of 118id, chose it because 118 octane is the name for a high-performance racing fuel, and that's just what he wants his business to be for its online customers.

118id focuses on helping clients maximize their online presence through a number of digital strategies, design, and software services. The 7-year-old company takes a snapshot of performance and turns its benchmarked numbers into easily digestible reports for its customers.

"We can really get a pulse on the performance and start pushing the needle in the right direction," Powers says.

The strategy has allowed the firm to capture a huge bump in revenue and hire six people last year. It currently has a dozen employees and one intern. It hopes to add five more jobs to its roster this year.

"This year we're looking to grow quite a bit," Powers says.

Source: Mark Powers, president & CEO of 118id
Writer: Jon Zemke
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  • 118id
    101 W Big Beaver Road
    Suite 1400
    Troy, MI 48084 Website
    118id is a digital strategy, advanced Web analytics, business analytics and marketing performance optimization company. It is based in Troy.