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nortonschockbayer

Flower child capitalists turn low profit company into gazelle startup, ardentCause

"We discovered what the customers wanted was different," says Rosemary Bayer, chief inspiration officer for ardentCause. "We had to change who we thought our customer was and adapt our products to it."

Lydia Guttierez

Building a community-based company, Hacienda Mexican Foods in southwest Detroit

"I ran the business with my heart, but my costs continued to go up," Gutierrez says. "I closed my eyes and prayed for help. When I opened them up I saw things differently. I am an administrator who needs to run a business."

Thiago Olson

Technology breakthrough sets stage for growth at Stratos

"It started off with a clunky, iPod-like prototype," Olson says. "Then we realized we can fit all of that technology into a card."

Bhushan Kulkarni

Word of mouth sends InfoReady to 1,000 percent growth over five years

The fifth-year anniversary is a big one for InfoReady. It's the year the Ann Arbor-based software startup crossed 1,000 percent growth on the strength of word-of-mouth marketing from its customers. That win is why InfoReady is one of the Gazelle 100, a year-long exploration of the fastest-growing startups in Metro Detroit as part of SEMichiganStartup's Year of the Gazelle series.

Zach Steindler

Olark discovers raising prices leads to rapid growth

"I think people had a hard time taking it seriously if it was priced that low," Steindler says. He adds, "We had this combination of quality and price that really helped us accelerate our growth. (Before that) our savings were dwindling. I was thinking how long until I have to get a real job? Then we hit that moment and things just took off."  

Kalyan Handique

Accelerate Michigan win sets stage for DeNovo Sciences future success

DeNovo Sciences has come a long way in its first five years, but the Plymouth-based startup can point to one critical juncture in its rapid growth: winning the Accelerate Michigan Innovation Competition in 2011. That win is why DeNovo Sciences is one of the Gazelle 100, a year-long exploration of the fastest-growing startups in Metro Detroit as part of SEMichiganStartup's Year of the Gazelle series.
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